CRUPNOVA is a fashion brand founded by Alexandra Crupnova in Saint-Petersburg, Russia. Working not only with digital fashion, but also with traditional physical collections, Crupnova decided to rethink the brand’s design process moving towards waste-free production and virtual fittings of the garments. By using the new approach and digitizing her creative processes Crupnova aims to avoid fabric waste and make her work more conscious and sustainable.
CRUPNOVA SS21 "LIGHT" collection is dedicated to Nature. The designer only uses white and light pink colors without any patterns, which symbolize the purity of the soul, light, and hope. The sophisticated choice of the digital materials and fabrics, such as silk organza and transparent glass, only contributes to the ideas of purity and innocence highlighted in the collection.
Material: digital cotton & silk.
Digital clothes fit all sizes.