DON'T SHOP LESS. SHOP DIGITAL FASHION.
It works like this: you search for what you want, click to buy, then attach a photo to have the piece tailored to. It takes a few days for the images to come back, which throws in a jarring, past-future excitement, similar to getting a roll of film developed.
DressX is reinventing multi-brand fashion consumption for an audience looking to fulfill a different type of need—constant fashion newness for their online persona, divorced from physical clothing. They offer an alternative to the online purchasing behavior that is seeing mass returns and crippling of fashion brands who struggle to control their inventories as a result.
A quick sweep of DressX’s retail website shows pieces that are utterly desirable, although they exist outside the confines of reality. Think mind-bending whirls of colour that no machine can reproduce, clever cuts of clothes that seem to defy the constraints of human craftsmanship (and gravity), and tantalising textures that almost make you forget that you can’t feel them in real life. It is fashion innovation at its best.
Ksenia Schnaider is a Kyiv-based fashion brand founded by a designer family duo Ksenia and Anton Schnaider. Mainly working with organic, vintage, and reworked materials, Ksenia Schnaider was one of the first Eastern European brands to advocate for sustainable fashion. The brand is well known for its innovative designs, perfect cuts, and signature pieces often spotted on world’s A-list celebrities like Bella Hadid, Dua Lipa, Coco Rocha and others.
‘Pixel Flower’ capsule, digitized in partnership with DressX, is one of Ksenia Schnaider’s earliest signature collections. Showcased for the first time in physical version in 2015, it features pixelated ornaments of traditional Ukrainian ‘vyshyvanka’. The ‘glitch’ on the print symbolizes TV interference, which was meant to highlight the blurriness and inaccuracy of the information translated about Ukraine through electronic media. The collection successfully combines old traditional motives with designers’ cutting-edge and innovative vision for fashion.
Color: white & blue glitch ornament print.
Material: digital cotton.
Digital clothes fit all sizes.